Trex | The JETTY
Client: Trex Decking UK | Agency: Pace Comms
In a world of AI-generated content, we went the opposite way. Film camera and camcorder footage shot on location, raw and unpolished because authenticity is what makes an audience actually feel something.
1 Jetty. 3 Friends. A Weekend That Sold Itself.
Content producer, social editor, casting lead on a 2 day shoot for Trex Composite Decking showing how emotion can sell the product just as much as the product itself.
A £14k production built on feeling over function. Three friends, one jetty, one weekend that felt real enough to make you want to be there. We let the story do the work, showing the lifetime of a deck through the moments made on it rather than the product itself.
Shot over two days with a cast of three models and a stylist, we came away with a hero film, testimonials and a bank of social content giving the campaign a range from heart to hard sell.