A spec project for Fox Reds built entirely by hand. Working alongside two creatives, I hand painted the ingredients of a Bloody Mary and illustrated a recipe book - watercolour, old fashioned in feel, deliberately imperfect.

In an era where AI generated visuals are everywhere, there's something powerful about content you can see the human touch in. We then turned it into a series of social edits that kept that same warmth. Spec work, but with a real point
of view.